Why Are People Posting Selfies on LinkedIn?

You open LinkedIn expecting to see industry insights or maybe you’re even job hunting. 

And instead, there it is: someone clutching a latte, smiling earnestly into the camera, captioned “Just being authentic today ☕✨.”

Welcome to 2025, where the platform once known for corporate headshots and jargon-filled updates has officially joined the age of the selfie. 

Before we get into this divisive topic, I’ll be transparent and state that I’ve never posted a selfie on LinkedIn. But I do use the platform to post my work, and it’s a key pipeline for freelance work for me. Naturally, I see a lot of selfies every time I scroll.

But why are people posting selfies on LinkedIn — and should freelancers join in?

Why Do You Keep Seeing Selfies on LinkedIn?

Does your LinkedIn feed look like the National Portrait Gallery? Here’s why.

1. The Algorithm 

Well, partly, it’s the algorithm. LinkedIn marketing experts have noticed that posts featuring faces tend to perform better. 

The platform, like the rest of social media, rewards likes, comments, and views. Few things connect faster than eye contact, even through a screen.

2. LinkedIn is Shallow

I’m also going to address the elephant in the room here: an attractive selfie gets more engagement than your latest case study. Sorry.

Like it or not, LinkedIn gurus have realised a selfie gets them more leads than figures. And this goes for all genders. 

Heck, I even have one super-successful agency owner in my network, and he even posts gym photos. I’m not one for selfies, so at first I thought, “What’s the point?” But he’s always booked, and is becoming a thought-leader. So, why not?

3. Gen Z Influence

It’s also cultural. As younger professionals dominate the feed, LinkedIn has loosened its tie. The blazers are gone and you can now use emojis on the site.

The line between business and personal life is blurrier than ever, and selfies are the visual shorthand for “Hey, I’m a real person behind this brand.”

Formulating Your Approach to Personal Branding

Here’s where freelancers need to pause and think strategically. 

Personal branding is about consistency and representing your work rather than copying whatever’s trending. A few viral posts never hurt! But you still need an original presence. 

If your clients value relatability, a selfie can humanize your brand. 

But if you’re courting B2B executives or luxury clients, a coffee-cup grin might dilute your perceived professionalism.

Remember: the content you post signals the kind of clients you attract.

So before hitting upload, ask: “Would my dream client see this as confident or inappropriate?”

I keep my work anonymous on The Freelance Balance. However, my writing niche is a mix between the casual and strict B2B spaces. 

I don’t post selfies purely because I tend to be more reserved, and so posting them wouldn’t feel authentic. However, I do post regular monthly updates and have a proper professional headshot.

Is Posting on LinkedIn Bragging?

Not necessarily. 

LinkedIn thrives on humble-brags and milestone moments. For better or worse, it’s part of the platform’s DNA. But the difference between “celebrating a win” and “fishing for validation” often lies in the caption or frequency of posts. 

When posting on LinkedIn, you want to show your expertise and skills. Share stories, lessons, and takeaways. 

Make your post about your work or audience — not your new set of nails. Unless you own a nail shop, of course!

Will Posting Selfies Attract Clients?

Maybe. 

Selfies can boost engagement and show that you’re approachable, which are two valuable things for freelancers building trust. 

People buy from people, after all. And you can’t connect with clients if you don’t have any profile views!

But beware: what attracts engagement isn’t always what attracts serious clients. Too many selfies, or those with a “just vibing” energy, can shift your brand toward the casual end of the spectrum.

You might think it’s old fashioned, but some clients won’t take selfies seriously. 

The question isn’t “Should freelancers use LinkedIn selfies?” but “What do I want to be known for when I do?”

So, is it lights-camera-action time for you?

The Line Between Professional and Personal Posts

You don’t have to post like a robot or quit the platform if you prefer to snap photos or use emojis. There’s a huge market of clients who prefer this approach!

Just remember LinkedIn is still a professional space. You can show your personality without making it your personal diary. 

A dash of authenticity or a snap from a conference? Great. 

A vacation bikini selfie? Maybe not.

I have freelance friends who post selfies and plenty of photos and it works in getting them clients. Honestly, going forward, I might take a page out of their book and join them.

What To Avoid Posting on LinkedIn

Whether you’re starting your LinkedIn journey or want to start posting, it’s best to know the fine line between “authentic” and “awkward.” 

If you want to keep your freelance brand sharp, skip the following:

• Posts about religious or political views that could be polarizing.
• Images or content showing indecent or overly casual clothing.
• Alcohol-related posts or party shots.
• Controversial or offensive jokes and memes.
• Content unrelated to your professional expertise or industry.

How To Find Freelance Work on LinkedIn?

LinkedIn isn’t just for corporate professionals! 

I use it to keep up-to-date with industry trends and previous clients. I’ve also found freelance work on the platform, too.

I plan to cover this topic in more detail in the future. 

But for now, here are some brief tips to remember:

• Optimize your profile with clear freelance services and a professional photo.
• Share insights and case studies demonstrate your expertise (add a selfie if you want!)
• Engage with potential clients by commenting thoughtfully on their posts.
• Reach out directly with personalized connection requests and messages (don’t spam people!)
• Use LinkedIn’s job and freelance boards to apply for relevant opportunities.

Don’t overlook fellow freelancers. Alongside targeting clients, connect with other professionals. You never know who will refer you work, and you may even make some friends on the way!

I’ve also discussed whether freelancers should make a professional Instagram account. Check that out if you prefer this social media platform.

Last Thoughts

It’s true. LinkedIn is evolving, but it’s still a professional playground. 

Selfies can work if they fit your story. Just make sure that story still says “skilled freelancer worth hiring” and not “wannabe influencer chasing likes.”

Show up with confidence. Read more on the Freelance Balance blog now.